Record labels exploit iTunes downloads to manipulate Billboard charts in 2025

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Record labels are still using iTunes downloads to manipulate Billboard charts in 2025. This strategy leverages the disproportionate weight of downloads over streams. Each iTunes download counts as 150 streams, allowing labels to artificially boost artist rankings. This tactic exploits a system that values financial commitment over actual listening engagement. The digital download market's decline means fewer legitimate purchases, making coordinated campaigns more effective. This highlights issues with Billboard's methodology in reflecting true popularity.


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Record labels exploit iTunes downloads to manipulate Billboard charts in 2025 | News Minimalist