Rakuten Viki targets U.S. K-drama fans with 'K-Drama Day' campaign

Rakuten Viki launched a "K-Drama Day" ad campaign in the U.S. featuring actors Will Poulter and Victoria Justice to attract new viewers. The campaign, designated for September 30, aims to promote Korean dramas by highlighting their growing appeal and Viki's extensive library of free and subscription content. Viki, a leading Asian entertainment streamer, is part of the global Rakuten Group and seeks to expand its reach in English-speaking markets.