Rakuten renames Miyagi Stadium to Rakuten Mobile Saikyo Park Miyagi

gigazine.net (Japanese)

Rakuten Group's Miyagi Stadium in Sendai will be renamed "Rakuten Mobile Saikyo Park Miyagi" starting in January 2026. The naming rights deal will last for three years. The change from "Rakuten Mobile Park Miyagi" aims to increase recognition for Rakuten Mobile's "Saikyo Plan" and "Saikyo U-NEXT" services. It also signifies a commitment to energize the region alongside the Tohoku Rakuten Golden Eagles. This renaming reflects a strategy to connect Rakuten's services with fan experience and regional engagement. The new name will be in effect until December 2028.


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