Pubs use app ordering to encourage customer overspending

birminghammail.co.uk

Pubs are using app ordering to encourage customers to spend more money, potentially costing them hundreds of pounds annually. Ordering through apps can lead to impulsive purchases and a false economy with "large" drink options, according to consumer experts. This tactic exploits psychological desires for self-indulgence and fear of missing out, as pubs face increasing closure rates.


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Pubs use app ordering to encourage customer overspending | News Minimalist