Prada launches Lunar New Year campaign celebrating Year of the Snake

Prada is launching a campaign for Lunar New Year 2025, celebrating the Year of the Snake. The campaign, titled "We, The Snake," features a diverse cast and emphasizes community through visuals inspired by the snake's coils. The collection includes ready-to-wear items and accessories for both men and women. Highlights are a leather cubic bag, a minimal tote, and outfits with pleated skirts and jackets. Men's items feature soft bags in a new green hue. Additionally, Prada will release a podcast called "Speaking of the Snake," hosted by Violet Wang. The podcast will explore the cultural significance of the snake and will be available on Apple Podcasts and Xiaoyuzhou starting January 6.