Prada Group reports 18% revenue growth as Miu Miu sales soar 105%

Prada Group reported a strong performance in the third quarter, with net revenues up 18% year-over-year. This growth contrasts with declines seen by other luxury brands, such as LVMH and Kering, which reported significant sales drops. Miu Miu, a brand under Prada, experienced a remarkable 105% increase in sales compared to last year. Despite a slight decline in overall Prada sales since the first half of 2024, they remain 2% higher than in 2023. Prada's success is attributed to its appeal to both younger and mature luxury customers. The brand's creative direction, led by Miuccia Prada and Raf Simons, emphasizes intellectual designs and cultural relevance.