Poundland relaunches clothing brand in over 450 UK stores with clearance sale

Poundland is relaunching its clothing brand, Pep & Co, in over 450 stores nationwide. This follows the closure of 150 shops by the brand's new owners. The retailer is offering up to 50% off women's, men's, and children's clothing as part of a clearance sale. The relaunch aims to provide UK-designed styles at affordable prices, with 90% of the collection expected to be under a certain threshold. Poundland ended 2025 with 651 stores, a decrease from approximately 800. The company stated that significant store closures are now complete and the focus is on delivering desired ranges and price simplicity across all departments.