Pop Mart takes action against unauthorized use of Labubu character in food products

Pop Mart is taking action against food vendors using its character Labubu without permission. Peony Jade restaurant and Ji Xiang confectionery have stopped selling their themed food products after learning of Pop Mart's plans. Ji Xiang had offered a limited-edition kueh for pre-order but ceased sales on November 18. The co-owner plans to seek a collaboration with Pop Mart for licensing. Peony Jade also canceled its dark chocolate bao pre-orders on the same day. Both businesses refunded customers and acknowledged they did not obtain the necessary licenses. They had previously licensed characters for other products, highlighting the importance of respecting intellectual property rights.