Political advertising spending for 2024 election reaches nearly $11 billion

Political advertising for the 2024 election reached nearly $11 billion, setting a new record. This amount is a significant increase from the $9 billion spent in the 2020 election, according to AdImpact. The presidential race accounted for the largest share of spending. Democrats outspent Republicans, with Vice President Kamala Harris' operation spending over $880 million, while Donald Trump's campaign spent about $425 million. Senate races attracted about $2.6 billion, with Ohio's race being the most expensive at over $538 million. House races saw $1.7 billion in spending, and downballot races totaled $2.9 billion, including significant funds for Florida's marijuana legalization amendment.