PlayStation Publisher NIS America Says Sony May Reverse Physical Media Exit
Kenzo Saruhashi, CEO of long-time PlayStation publisher NIS America, suggested Sony's decision to end physical media production may not be final, citing ongoing customer feedback discussions. Saruhashi told Kotaku that physical limited editions are vital to his business model, and his company intends to keep producing them. He noted Sony is hearing consumer concerns, though he acknowledged his information matches public reports. If Sony proceeds with the change, Saruhashi said his studio might include game key codes in physical boxes to preserve collectible packaging. Public reaction to Sony's announcement has been largely negative, though some argue physical media's value is diminished by day-one updates.