Piers Morgan slams Lionel Messi's 'shameless' GOAT claim over Cristiano Ronaldo

British broadcaster Piers Morgan criticized Lionel Messi on social media after a Budweiser advertisement featuring the Argentine star implied he had settled the "GOAT" debate over Cristiano Ronaldo. Morgan, a vocal supporter of Ronaldo, called the promotional video "shameless bragging" and accused Messi of arrogance, responding to a clip that listed Messi's accolades alongside the claim. Critics have accused Morgan of bias, noting he previously favored Messi before forming a relationship with Ronaldo, which they say has compromised his objectivity as a commentator.