Piers Morgan buys out Uncensored YouTube channel from Rupert Murdoch to expand digital media business
Piers Morgan has bought out his Uncensored YouTube channel from Rupert Murdoch, ending a three-year partnership. He aims to expand the channel into a billion-dollar business, focusing on digital media as traditional broadcasting declines. Morgan's channel has 3.6 million subscribers, with popular shows attracting up to 20 million viewers. He plans to create new content, including podcasts and live shows, and believes online platforms will dominate media consumption in the future. He will continue to write for Murdoch's newspapers and has plans for high-profile interviews, including with Donald Trump. Morgan emphasizes the shift from legacy media to personal-brand media, citing the success of other online creators.