PhysicsWallah pays faculty up to Rs 15 lakh to attract students from rival coaching centers

PhysicsWallah offers new faculty up to Rs 15 lakh to recruit high-achieving students from rival coaching centers. This incentive program, detailed in an internal document, rewards faculty based on students' final ranks in competitive exams like JEE and NEET, aiming to boost offline enrollment. The edtech company's offline business is a significant revenue driver, and this policy supports its aggressive expansion by leveraging new hires for student acquisition.