Phison Electronics debuts in Europe at Beyond Athens 2025

Phison Electronics Corporation is making its first appearance in Europe at Beyond Athens 2025. The company is a global leader in NAND controllers and flash storage solutions. Partnered with XRSense Immersive Experience, Phison showcases advanced data storage technologies. Founded in 2000, Phison has transformed data storage with innovations like the first single-chip USB flash drive. The company reports annual revenues over $2 billion, supplying NAND controllers to various sectors, including data centers, gaming, and automotive industries. XRSense Immersive Experience specializes in high-tech applications, creating immersive environments using virtual and augmented reality. The partnership with Phison offers AI-powered solutions, enhancing data analytics and machine learning capabilities through their platform, Phison aiDAPTIV+. At Beyond Athens 2025, Phison and XRSense highlight AI-driven storage solutions and their Pascari Enterprise SSD. This technology is now part of the first hardware data center on the Moon, marking a significant milestone in data management beyond Earth. The event runs from April 4 to 6 and aims to foster technology innovation in Southeast Europe and the Mediterranean. Key discussions will explore the impacts of AI, with both companies participating as sponsors and showcasing their latest advancements in technology.