Philip Morris aims to phase out cigarettes by 2035 with new product launch

Philip Morris aims to make cigarettes museum artifacts by 2035, launching a new product, Bonds by Iqos, to accelerate this transition. The company is expanding its strategy for smoke-free alternatives, with Bonds by Iqos designed to offer an experience closer to traditional cigarettes. Over half of Philip Morris Italy's revenue already comes from these products. This initiative is part of a decade-long effort to develop alternatives, with Italy being a key market due to its rapid adoption of new technologies and consumer curiosity.