Phil Schiller Steps Down as Apple's App Store Chief Amid Leadership Shakeup

Phil Schiller, a longtime Apple executive and close associate of Steve Jobs, has stepped down as head of the App Store just as John Ternus became CEO. This move signals a potential shift in Apple's strategy and raises questions about internal tensions. Schiller will remain at Apple as an Apple Fellow, but his departure from the App Store role is seen as a step toward retirement. The change comes as Ternus and executive Eddy Cue seek to increase the App Store's revenue, a move Schiller reportedly opposed, fearing it would anger developers and regulators. The App Store faces declining revenue and increased regulatory pressure. Schiller's exit is part of a broader leadership exodus at Apple, with several top executives leaving in the past year. Ternus will face his first major public test at a product event on September 9.