Perplexity pays publishers for content used in AI search

Perplexity, an AI search engine, is paying publishers for the use of their content in its search results, addressing concerns about fair compensation in the AI age. The Perplexity Publisher Program, launched about a year ago, has expanded significantly, now including over 100 publishers. The program cites sources and directs users to original content, attributing revenue to publishers based on query relevance. This initiative reflects a broader trend of AI companies compensating content creators, with OpenAI also reportedly paying publishers. The program aims to support media organizations and ensure they can thrive in the evolving AI landscape.