PepsiCo partners with retailers to enhance sales forecasting amid weak growth

PepsiCo is sharing purchase data with major retailers to improve sales forecasting amid weak sales growth. The company is adjusting pack sizes and increasing advertising for brands like Tostitos and Doritos in response to declining snack volumes. In October, PepsiCo cut its annual sales growth forecast. The company is using retailers' sales data to enhance demand forecasting and supply chain efficiency. This collaboration aims to help both PepsiCo and retailers manage inventory better. PepsiCo's strategy executive noted that data-sharing is separate from pricing negotiations. While prices for some Pepsi products have continued to rise, they are increasing at a slower rate than before.