Penny rebrands 320 Austrian stores with new name

derwesten.de (German)

Penny is undergoing a major rebranding, affecting over 300 stores. This includes a name and logo change in Austria, mirroring the German model. The Austrian branch, previously known as "Penny-Markt," will now simply be "Penny," with a new logo. All 320 Austrian stores will also be modernized and reorganized. To celebrate the relaunch, Penny Austria is giving away free shopping to 1,000 customers between May 8th and May 10th. The new slogan is "Da schau her."


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