Pennsylvania voters frustrated by surge in campaign text messages

whyy.org

Voters in Pennsylvania are expressing frustration over the high volume of campaign text messages this election cycle. Many report receiving multiple texts per hour, which they find disruptive and overwhelming. This marks a significant increase compared to previous elections. Campaigns are using text messaging as a cost-effective way to engage voters, as texts are read more frequently than emails. Experts note that targeted voters may receive five or more texts daily, leading to irritation among recipients. Voters like William Mayer and Stacy Riggins emphasize that these messages do not influence their voting decisions. They request campaigns to reduce the frequency of texts and seek permission before sending messages.


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Pennsylvania voters frustrated by surge in campaign text messages | News Minimalist