Papa Johns disguises pizzas as new restaurant to promote sourdough range

dailystar.co.uk

Papa Johns disguised its pizzas as a new restaurant, Father of Jack, to trick diners into believing they were eating authentic restaurant fare. Customers at the fake East London eatery enjoyed what they thought was a new sourdough pizza offering, only to discover it was from Papa Johns after a staged power cut. The stunt aimed to challenge pizza purists and promote Papa Johns' new sourdough range, which launches nationwide on April 14.


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Papa Johns disguises pizzas as new restaurant to promote sourdough range | News Minimalist