P&G drives brand innovation with AI and R&D investments

cnbc.com

Procter & Gamble is leveraging significant investment in AI and R&D to drive innovation and maintain market leadership for its iconic brands. The company's strategy involves deep consumer insights, advanced science, and a vast manufacturing network, enabling premium pricing for products like Tide and Pampers. P&G's R&D spending significantly outpaces competitors. Despite recent market share challenges due to inflation and competition from lower-priced goods, P&G's new CEO is focused on enhancing its innovation engine to reclaim ground.


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P&G drives brand innovation with AI and R&D investments | News Minimalist