Palmeiras uses "SEP" to solidify its brand identity

lance.com.br (Portuguese)

Palmeiras used the abbreviation "SEP" instead of "PAL" on the scoreboard during the Club World Cup, differing from other Brazilian teams. This choice highlights the club's institutional brand. The club's use of "SEP" is due to its registration with the National Institute of Industrial Property, solidifying its visual and legal identity. This abbreviation aims to avoid confusion with "PAL," sometimes used domestically. This branding decision also aims to promote the club's tradition internationally. Palmeiras defeated Al-Ahly 2-0 in the tournament and will play Inter Miami on Monday.


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Palmeiras uses "SEP" to solidify its brand identity | News Minimalist