Page challenges traditional Australian menswear, promoting playful expression

Designer Juanita Page is using her Australian Fashion Week debut to challenge traditional menswear, aiming to make it more expressive and playful. Page's collection, inspired by family gatherings, features 25 streetwear looks and blends streetwear with refined tailoring, reflecting her Gooreng Gooreng and South Sea Islander heritage. She hopes to encourage men to embrace bolder fashion choices. Page's label, Joseph & James, prioritizes sustainability through limited production and natural fibers, seeking to redefine menswear beyond functionality and promote self-expression.