PACE opens flagship store in São Paulo blending culture and community

PACE, a Brazilian-Japanese streetwear brand, has opened its first flagship store in São Paulo. This new location aims to connect with the community and features a blend of Japanese and Brazilian design elements, creating a welcoming atmosphere. The store includes Café PACE, a space for customers to gather, and an interactive LED panel for artists to display their work. This initiative promotes cultural expression and dialogue between art and streetwear. Additionally, the store showcases Matayoshi's passion for music with vintage speakers and plans for music events. PACE offers apparel and lifestyle products that reflect its founder's Okinawan and Brazilian heritage.