Oxford names 'brain rot' Word of the Year as concerns rise over online content effects

Oxford University Press has named "brain rot" the Word of the Year for 2024. The term received over 37,000 public votes and reflects concerns about the negative effects of excessive low-quality online content on mental health. Its usage increased by 230% from 2023. "Brain rot" describes the decline in mental abilities due to overconsumption of trivial online material. Symptoms vary by age; children may struggle with attention and focus, while adults may experience forgetfulness and low motivation. Common causes include excessive screen time and unhealthy lifestyle choices. Experts suggest that reducing screen time and engaging in stimulating activities can help combat brain rot. The recognition of this term highlights the growing awareness of mental health issues in the digital age.