Orion Breweries president publishes book on Okinawa growth strategy

Orion Breweries President Hajime Murano has published a book on the firm's growth strategy, detailing pandemic-era management reform and its Tokyo Stock Exchange Prime Market listing. The book also addresses brand strategy and community-focused marketing. Murano, who promoted the book at QAB, said he hopes those interested in how the Orion brand gained love from locals and tourists and expanded beyond Okinawa will read it. It is sold nationwide. Orion was the first manufacturer in Okinawa to join the TSE Prime Market. Murano authored the book drawing on his experiences, beginning with reforms he faced after taking office during the pandemic.