OpenAI launches ChatGPT Search, potentially reshaping online search and advertising models

OpenAI launched ChatGPT Search on October 31, allowing users to access real-time online information with source links. This feature, available to select users, uses GPT-4 and aims to change how people search the web. The integration of AI chatbots into search engines may disrupt traditional ad-reliant revenue models. ChatGPT's search capability could reduce the need for users to visit multiple sites, potentially impacting advertising revenue for companies like Google. Other tech companies are also developing AI search tools. Google, Microsoft, and Meta are enhancing their search capabilities with AI, while concerns about biases, misinformation, and user privacy remain important issues in this evolving landscape.