OpenAI integrates instant purchases into ChatGPT, challenging e-commerce giants

fortune.com

OpenAI launched "Instant Checkout" allowing users to buy products directly within ChatGPT, a move challenging Google's e-commerce dominance. This feature, powered by Stripe's Agentic Commerce Protocol, enables purchases without leaving the chat interface, initially with Etsy sellers and soon with over a million Shopify merchants. OpenAI will take a small merchant fee per purchase, aiming to monetize its user base and potentially transform online shopping and business marketing strategies.


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OpenAI integrates instant purchases into ChatGPT, challenging e-commerce giants | News Minimalist