Onitsuka Tiger explores India as a manufacturing hub for regional expansion

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Onitsuka Tiger, a Japanese footwear brand, is considering India as a potential manufacturing hub to boost its growth in the region. The brand reported double-digit growth in India last year and plans to open two more stores in 2024. India's footwear market is expected to grow significantly, with a projected CAGR of 4.8% from 2023 to 2028. The market's expansion is driven by rising disposable incomes and a growing demand for premium products. Onitsuka Tiger aims to enhance its supply chain efficiency by establishing local manufacturing in India. The company has identified India as a high-growth region and plans to collaborate with an OEM partner to expand production by 2028.


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