One in ten Brits feel embarrassed about falling for scams, survey finds

A recent survey found that one in ten British adults feel embarrassed to admit they have fallen for scams. Younger adults, especially Millennials, are particularly vulnerable, with 22% reporting losses from online shopping scams. Millennials have lost an average of £150 each, while Gen Z lost about £141. Many people, including those who consider themselves savvy, are still being targeted by increasingly sophisticated scams. Experts emphasize the importance of not feeling ashamed about being scammed and encourage consumers to stay vigilant. Concerns about identity theft and phishing scams are rising, with many reporting contact from fraudsters impersonating officials.