One in five people experience short-lived holiday romances known as snowmanning

Many people experience short-lived holiday romances, a trend now called "snowmanning." This term describes relationships that fade after Christmas, similar to ghosting. A recent poll found that one in five individuals has encountered this situation. The survey revealed that men are more likely to be snowmanned than women, with 27% of men affected compared to 15% of women. Younger daters, particularly those aged 16 to 26, are more prone to this phenomenon, with 47% reporting experiences of being snowballed. Geographically, London and Belfast residents are most affected, with 37% experiencing snowmanning. In contrast, only 7% of people in Sheffield reported similar experiences. The trend is linked to festive partying and impulsive relationships during the holiday season.