Odisha's handloom products shine at Pravasi Bharatiya Divas convention

Bhubaneswar hosted the Pravasi Bharatiya Divas (PBD)-2025 convention, where Odisha's handloom products gained significant attention. Boyanika, the state-run handloom store, reported record sales of ₹1.5 crore over three days, aided by an innovative overnight market concept. The overnight market attracted both diaspora and local shoppers, offering special discounts. Customers praised the unique shopping experience and the quality of handloom items, which included saris, stoles, and fabrics. The success of Boyanika's sales strategy supports local artisans and weavers, highlighting a growing demand for handloom products in the region.