October Rookie Idol Group Brand Reputation Rankings: RESCENE Leads

The Korean Business Research Institute released October brand reputation rankings for rookie idol groups, based on big data collected from September 1 to October 1. RESCENE topped the list with a brand reputation index of 8,057,217, an 8.04 percent increase from September. CORTIS held second place with a score of 2,510,823, rising 2.96 percent since last month. izna jumped to third place after a 492.05 percent increase in their index, reaching 1,374,000 for October. Hearts2Hearts took fourth place with 1,174,877, while KiiiKiii followed closely in fifth with 1,149,374. The rankings were determined through analysis of consumer participation, media coverage, interaction, and community awareness indexes.