NZ Rugby takes NRL to court over Papua New Guinea team's Chiefs name

A legal dispute over the name "Chiefs" has escalated, with NZ Rugby seeking a High Court injunction to block the NRL's new Papua New Guinea team from launching its branding next week, citing trademark confusion with its Waikato-based Super Rugby franchise. The NRL argues NZ Rugby's action is hypocritical, pointing to cross-code teams like the Auckland Blues and NSW Blues sharing a name, and claims the injunction blindsided them after months of silence. NZ Rugby says it sent draft pleadings in September and has long sought an amicable resolution, warning the launch would cause permanent damage to its brand. Justice Grau is considering next steps, with the ARLC requesting a full one-day hearing. NRL boss Peter V'landys accused NZ Rugby of feeling pressure from rugby league's growth in New Zealand, noting the Chiefs name is used globally, including by the NFL's Kansas City Chiefs.