NYX Professional Makeup partners with The Simpsons for a new beauty collection

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NYX Professional Makeup launched a real collaboration with The Simpsons on April 1st. The makeup collection features items inspired by characters like Marge and Homer Simpson, including lip balms, a makeup sponge, and a highlighter. This partnership leverages nostalgia and character design, blurring lines between fandom and consumer goods for beauty retail and licensing.


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NYX Professional Makeup partners with The Simpsons for a new beauty collection | News Minimalist