NVIDIA controls inventory of RTX 50 GPUs to create perception of high demand

NVIDIA is reportedly controlling the inventory of its high-end RTX 50 series GPUs to create a perception of high demand. This strategy, known as "scarcity marketing," has led to low stock levels at retailers, despite sufficient production. The limited availability has resulted in inflated prices for the RTX 50 series, particularly the RTX 5090, which has seen very few units in stock. In contrast, mid-range RTX 50 models are expected to have better availability. Concerns have also been raised about the upcoming RTX 50 mid-range GPUs, which may face delays. Issues with inventory and performance have been noted across NVIDIA's GPU lineup, indicating ongoing challenges for the company.