Norwegians lose billions annually on unused gift cards

Norwegians lose billions annually on unused gift cards, with estimates suggesting 3 to 3.5 billion kroner are lost each year. This significant loss occurs because people forget they have gift cards or postpone using them until it's too late, according to economics professor Ola Honningdal Grytten. Gift cards remain popular, but about five percent expire unused, and consumers have no legal recourse once the expiration date passes.