Non-alcoholic drinks gain popularity with health-conscious consumers and sober curious seekers

A new trend in non-alcoholic drinks is gaining popularity, appealing to both health-conscious consumers and those avoiding alcohol. The non-alcoholic drinks industry is projected to grow over four percent annually, driven by younger generations seeking healthier options. Brands like Trip and Momo are leading this shift, offering drinks infused with beneficial ingredients such as CBD, adaptogens, and probiotics. These functional drinks aim to enhance wellbeing, providing relaxation and gut health benefits without the negative effects of alcohol. Celebrities are also entering the market, with Bella Hadid promoting Kin Euphorics, a drink designed to support liver health and relaxation. This growing interest reflects a broader change in attitudes towards alcohol and health, with functional drinks becoming increasingly popular.