Nochino Optical: handcrafted eyewear from Sabae, Fukui

NOCHINO OPTICAL, a new eyewear brand, was launched in 2021 by fashion designer Naotaka Konno, inspired by the "essential" keyword during the pandemic. The brand collaborates with artisans in Sabae, Fukui Prefecture, a renowned eyewear production hub, to create high-quality, handcrafted glasses that are considered akin to folk crafts. This approach emphasizes the story behind each piece, encouraging consumers to value and cherish their eyewear, fostering a connection with the makers.