Nicole Kidman explains her viral AMC ad was a passion project

timesofindia.indiatimes.com

Nicole Kidman revealed her iconic AMC ad was a passion project, not a high-paying gig. She called in favors from her 'Being the Ricardos' crew, working for free to support cinemas post-pandemic. The actress expressed surprise at the ad's viral success. Kidman hinted at future collaborations, prioritizing purpose over profit, and noted the ad's unexpected resonance.


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Nicole Kidman explains her viral AMC ad was a passion project | News Minimalist