Next launches luxury e-commerce site Seasons to target affordable luxury market
elle.com —
Next has launched a new luxury e-commerce site called Seasons, offering a mix of affordable luxury and contemporary brands like Marc Jacobs and Coach. The site will feature womenswear, menswear, and designer kidswear. Seasons enters the market during a challenging time for luxury retailers, with several facing financial difficulties. The site aims to leverage Next's logistics for a seamless shopping experience, including next-day delivery and easy returns. The platform will focus on curated premium pieces that are more affordable than traditional luxury brands. It plans to expand its offerings with higher-end names by the end of next year.