New Zealanders of European descent show reluctance to use the term Pākehā

A new poll reveals most New Zealanders of European descent are reluctant to use the term Pākehā, preferring "New Zealander" instead. The survey of 1000 individuals found 45% identified as "New Zealander," while only 13% chose "Pākehā," a slight increase from 2013. This reluctance is attributed to the word's perceived historical and emotional baggage. The findings emerge from a new online series, The Elephant, which aims to foster honest debate on controversial topics in New Zealand.