New SEO vendors face challenges building on a broken foundation

searchenginejournal.com

New SEO vendors cannot achieve quick wins due to inherited technical debt, poor content, and negative link history. These past issues create a "broken foundation" that search engines penalize, requiring stabilization before growth can occur. Stabilization involves audits and fixing site health, a process that takes time and requires realistic expectations from clients.


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New SEO vendors face challenges building on a broken foundation | News Minimalist