New eCommerce company Peak Pickleball launches with $10,000 budget and strategic outsourcing

A new eCommerce company, Peak Pickleball, was launched with a $10,000 budget to sell pickleball paddles. The founders, who both work full-time, decided to outsource key tasks to save time and enhance product quality. They hired a product-sourcing company to find reliable suppliers and a freelance designer for packaging and website development. Notably, they spent $250 on logo design, which they consider their best investment, helping to define their brand identity. Overall, the founders have invested nearly $6,000 in startup costs, including $2,500 for product approval from USA Pickleball. They believe outsourcing has improved their product and streamlined their business process.