New documentary explores the rise and challenges of the Madden NFL franchise

A new four-part documentary titled *It’s In The Game: Madden NFL* on Prime Video explores the history of the Madden video game franchise. It highlights the challenges faced during its development and John Madden's significant involvement in shaping the game. The series reveals that Madden's success was not guaranteed, as it competed with other football games in its early days. It also showcases the evolution of the franchise, including the development of the latest installment, Madden NFL 25, while emphasizing the hard work of current developers. The documentary features insights from key figures in the gaming industry and discusses the cultural impact of Madden. It aims to connect the legacy of John Madden with the ongoing development of the game, celebrating its place in both gaming and football culture.