Netflix uses AI to ensure smooth streaming and personalized recommendations

Netflix uses AI algorithms to personalize content recommendations and ensure smooth streaming by predicting and mitigating potential network congestion. The AI analyzes user viewing habits to create personalized watchlists, prioritizing content users are likely to watch. It also proactively lowers video resolution to prevent buffering, deeming smooth playback more important than perfect picture quality. This approach, focusing on user experience and content relevance, is a key factor in Netflix's success and user retention.