Netflix sets Christmas streaming record for NFL games but falls short of broadcast numbers

Netflix set a streaming record for NFL games on Christmas, with two games averaging 24.2 million viewers. However, this was about 5 million fewer viewers than last year's broadcast games, which averaged nearly 29.5 million. The NBA also saw significant growth, with its five Christmas games averaging 5.25 million viewers, a substantial increase from last year's low of 2.85 million. The Lakers-Warriors game led the NBA slate with 7.76 million viewers. These Christmas games marked the start of a three-year deal between the NFL and Netflix. The viewership for Netflix's NFL games was higher than regular-season averages but still trailed major Thanksgiving games and other high-profile matchups this season.