Netflix bets on Alex Honnold's Taipei 101 free solo to expand its live events business in Asia

huddleup.substack.com

Alex Honnold free-soloed Taipei 101 on January 25th, becoming the first to scale the skyscraper without ropes. The climb, documented live on Netflix, was considered less technically difficult for Honnold than previous feats due to building features. Netflix leveraged the perceived danger for a global audience, aiming to boost its live events business and expansion in Asia.


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