Netflix and Amazon Prime Video expand original sports programming share

variety.com

Netflix and Amazon Prime Video are increasing their presence in original sports programming, according to new data from Luminate. Netflix now holds over 26% of this content, while Amazon Prime Video accounts for 19%. This growth marks a significant rise for both platforms in the sports content market over the past four years. Other services like Max and Peacock follow with 11.5% and 10.3%, respectively. The programming includes documentaries and talk shows, focusing mainly on soccer and football. Disney+ has also introduced new access to ESPN+ content for its subscribers.


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Netflix and Amazon Prime Video expand original sports programming share | News Minimalist